Lisa Arthur
is a twenty-four year marketing veteran, a senior executive, with hands on, in the trenches experience. Her in-depth knowledge of the hi-tech industry and customer-centric focus led her to co-founded Cinterim, a new alternative for companies striving to be market driven.
At Oracle, Lisa helped build CRM as a business category; at Akamai she engineered re-branding and repositioning, helping to build a strategy the company still executes today, including the move to applications delivery; at Mindjet she turned around marketing and helped drive the company’s repositioning and new product strategy.
Lisa is a seasoned keynote speaker and a lively spokesperson. Web 2.0, Office 2.0, Gartner Asia, Frost and Sullivan, Stanford University and MIT are just a sample of the events and institutions at which she has spoken. She has authored articles and has been regularly quoted by business and technology publications: Bob, CIO, CMO, Asia’s Wall Street Journal Today, Sales and Marketing Management, e-Commerce Times, CRM Magazine, eWeek, InfoWorld, Internet Week and Forbes. She is currently co-authoring with business partner, Michael Bloom, Fear of Marketing – Why the Companies that Connect People are Disconnected.